Xiaomi International Internet Business
Phones Market Share
13.8
%
MIUI Monthly Active Users
564
M
Countries & Regions
272
MIUI 14: Building a More Efficient Core Foundation for a smoother and stable experience
Faster and More Seamless Operations
MIUI 13
Notification Simplified
MIUI 14
Collaboration between devices with a simple connect
Global Rapid User Growth
MIUI Monthly Active Users
564
M
Southeast Asia
59
M
India
133
M
Latin America
56
M
Middle East
23
M
Europe
104
M
Mi TV Online Service
Monthly Unique Digital Users
60
+M
Countries
106
2022 More Challenging of Developers
YoY - 1.5%
2022H1 Global Download of Mobile Apps and Games
71.2
B
YoY 1%
2022H1 Global Consumer Spending of Mobile Apps and Games
64.4
B
YoY 0.4%
2022H1 Global Download of Mobile Games
28.1
B
YoY -6.6%
2022H1 Global Download of Mobile Apps and Games
41.2
B
Change it with Xiaomi
Localization of Content Service
Wallpaper Carousel
7B+ Daily Exposure
100
MUsers
Mi Music
Content fill of YouTube, HGM, Joox
220
MMAU
7B+ Daily Exposure
100
MUsers
Content fill of YouTube, HGM, Joox
220
MMAU
Gaming & Application Distributed Globally
11B Monthly
Gaming Distribution
ROI>1 Always
Mi Payment, Value-added
Secure Fulfillment of Purchases
JavaScript callback and Webhook update notifying will make sure that each new order would be completedEasy Integration
Integrate an SDK in your app and the app will get full service of GetApps IAPDiversified
400+ payment channel globally Diversified local channels Reduce chargeback
Flexible Pricing
Local currency pricing and independent pricing in different regions are all supported Reduce exchange loss riskTransaction Anti-fraud
System level machine learning & massive data Transaction anti-fraud serviceIndependent Convenient
Mi developer console supports auto signing online, order query, revenue statistics, multi account system managementOne-Point Access, Global Collection
Xiaomi International Payment Channel Distribution
Payment Channel
400
+
Transaction Currency
50
+
North America
50+
South America
170+
Western Europe
100+
Middle East
20+
Central and Eastern Europe
40+
Asia
60+
Payment Channel
400
+
Transaction Currency
50
+
MiAds Marketing Solution
Average Daily Impression
3.2
B
1. MiAds Helps Customers
2. Aquire High-quality Users
3. Efficiently and Successfully
Diverse high-quality traffic matrix
Average Daily Impression
3.2
B
MAU
564
M
Impression Growth Rate
30
%+
Diversified Traffic Mix
MIUI 14: Building a More Efficient Core Foundation for a smoother and stable experience
Factory Preload
Air Preload
User Acquisition Ads
Retargeting Ads
New Device Transmission
User Boosting - Customer Success Story
Goal: Boost user performance
Daily impressions
+
160
%
New users
+
50
%
Unique Visit / day
+
80
%
Mid-year festival
99 Big Sale
Double 11
10th Birthday of product
ROI Driving - Customer Success Story
ARPU
+
260
%
ROI
+
120
%
- MiAds Marketing Solutions to Improve ARPU
- Support ROI driven optimization
- Daily Performance Communication
Team
Daisy Wang
BD Director of Xiaomi App Store & Payment
Bono Wu
Head of Channel Partnership & Direct Sales of EU and LATAM