Xiaomi International Internet Business

Phones Market Share
13.8 %
MIUI Monthly Active Users
564 M
Countries & Regions
272

MIUI 14: Building a More Efficient Core Foundation for a smoother and stable experience

Faster and More Seamless Operations

MIUI 13

Notification Simplified

MIUI 14

Collaboration between devices with a simple connect

Global Rapid User Growth

MIUI Monthly Active Users
564 M
Southeast Asia
59 M
India
133 M
Latin America
56 M
Middle East
23 M
Europe
104 M

Mi TV Online Service

Monthly Unique Digital Users
60 +M
Global content aggregation platform
Countries
106
Premium free Live streaming product

2022 More Challenging of Developers

YoY - 1.5%

2022H1 Global Download of Mobile Apps and Games
71.2 B

YoY 1%

2022H1 Global Consumer Spending of Mobile Apps and Games
64.4 B

YoY 0.4%

2022H1 Global Download of Mobile Games
28.1 B

YoY -6.6%

2022H1 Global Download of Mobile Apps and Games
41.2 B

Change it with Xiaomi

Localization of Content Service

Wallpaper Carousel

7B+ Daily Exposure
100 MUsers

Mi Music

Content fill of YouTube, HGM, Joox
220 MMAU
7B+ Daily Exposure
100 MUsers
Content fill of YouTube, HGM, Joox
220 MMAU

Gaming & Application Distributed Globally


11B Monthly
 

Gaming Distribution


ROI>1 Always
 

Mi Payment, Value-added

Secure Fulfillment of Purchases

JavaScript callback and Webhook update notifying will make sure that each new order would be completed

Easy Integration

Integrate an SDK in your app and the app will get full service of GetApps IAP

Diversified

400+ payment channel globally Diversified local channels Reduce chargeback
mi.xapads

Flexible Pricing

Local currency pricing and independent pricing in different regions are all supported Reduce exchange loss risk

Transaction Anti-fraud

System level machine learning & massive data Transaction anti-fraud service

Independent Convenient

Mi developer console supports auto signing online, order query, revenue statistics, multi account system management

One-Point Access, Global Collection

Xiaomi International Payment Channel Distribution

Payment Channel
400 +
Transaction Currency
50 +

North America
50+

South America
170+

Western Europe
100+

Middle East
20+

Central and Eastern Europe
40+

Asia
60+
Payment Channel
400 +
Transaction Currency
50 +

MiAds Marketing Solution

Average Daily Impression
3.2 B

1. MiAds Helps Customers

2. Aquire High-quality Users

3. Efficiently and Successfully

Diverse high-quality traffic matrix

Average Daily Impression
3.2 B
MAU
564 M
Impression Growth Rate
30 %+

Diversified Traffic Mix

System shortcuts
MUI Product Mix
Ecosystem Traffic

MIUI 14: Building a More Efficient Core Foundation for a smoother and stable experience

Factory Preload

Air Preload

User Acquisition Ads

Retargeting Ads

New Device Transmission

User Boosting - Customer Success Story

Goal: Boost user performance

Daily impressions
+ 160 %
New users
+ 50 %
Unique Visit / day
+ 80 %

Mid-year festival

99 Big Sale

Double 11

10th Birthday of product

ROI Driving - Customer Success Story

ARPU
+ 260 %
ROI
+ 120 %
  1. MiAds Marketing Solutions to Improve ARPU
  2. Support ROI driven optimization
  3. Daily Performance Communication

Team

test-2

Daisy Wang

BD Director of Xiaomi App Store & Payment

test-1

Bono Wu

Head of Channel Partnership & Direct Sales of EU and LATAM